Teeth Whitening.
"Professional whitening, planned and supervised by your clinician."
Whitening lifts the shade of your natural teeth using clinical-strength gel in custom-fitted trays. A controlled improvement, planned and supervised by your clinician.
"A clinical-grade treatment that lifts the shade of natural enamel."
Whitening
Whitening is a clinical procedure that lifts the shade of natural tooth enamel. The treatment uses a professional-strength bleaching gel, held against the teeth by custom-fitted trays made from a digital scan of your mouth.
Whitening works on natural enamel only. Crowns, veneers, white fillings, and other restorations don't change shade with treatment. It isn't suitable for every patient, which is why we begin with a full assessment of your teeth, gums, and existing restorations.
Whitening, custom-fitted and clinically supervised.
Professional whitening uses a clinical-strength bleaching gel held against the teeth by custom-fitted trays, made from a digital scan of your mouth. The trays fit precisely, which means the gel sits against the enamel and not the gum line, and the dose is controlled from the start.
For our standard whitening, you wear the trays at home, usually overnight, over around two weeks. The shade lifts gradually as the treatment progresses. We see you for a review at the end to check the result against the starting shade.
At West End Dental we offer two whitening options. Our standard whitening uses a professional-strength gel in custom trays and produces the result most patients are looking for. For patients wanting the deepest, most predictable lift, Enlighten Evolution is a premium tier with an enhanced pathway. Your clinician will explain both at consultation.
- Custom-fitted trays made from a digital scan
- Professional-strength gel, supervised by your clinician
- Both upper and lower arches included as standard
- Standard and Enlighten Evolution tiers available
What's involved, step by step.
Treatment starts with a consultation, followed by an appointment to take a digital scan for your custom trays. The whitening phase typically lasts around two weeks, with a review of the result at the end.
- 15 min15 min
Free consultation
We check that your teeth and gums are healthy enough to begin, take photos and a starting shade match, and discuss the result you're hoping for.
- After your consultationAfter your consultation
Treatment plan
A written plan with a fixed price, including any hygiene work recommended before whitening starts.
- 30 min30 min
Custom trays
A digital scan is taken to make your custom whitening trays, returned from our lab around a week later.
- ~2 weeks~2 weeks
At-home whitening
You collect your trays and a supply of professional gel, with instructions for nightly use over around two weeks.
- 15 min15 min
Review
We check your final shade against the starting photo, talk through aftercare, and discuss top-up gel if needed.
What to expect before, during, and after your whitening.
A calm, unhurried start.
- ·Free consultation with photos and a starting shade match.
- ·Hygiene visit recommended first, for the best, most even result.
- ·Written treatment plan with the fixed price agreed before we begin.
Used at home.
- ·Trays worn overnight, in the comfort of your own home.
- ·Around two weeks for most patients to reach their target shade.
- ·Mild tooth sensitivity is common and temporary, and settles within a few days of finishing. Desensitising products are also available.
A result that lasts.
- ·Review appointment to check the final shade against your starting photo.
- ·Top-up gel available to maintain or extend the result over time.
- ·Regular hygiene visits keep the result looking its best.
Whitening suits most adult patients.
Whitening is suitable for most adults with healthy teeth and gums who are looking to lift the shade of their natural enamel. A consultation ensures your teeth and gums are healthy enough to begin, and that the result you're hoping for is realistic for your starting shade.
- Adults with healthy teeth and gums.
- General yellowing or darkening from age, diet, or surface staining.
- Patients wanting a controlled, gradual change at home.
- Realistic expectations about how white natural enamel can go.
- Patients under 18.
- Pregnancy or breastfeeding.
- Significant active decay or untreated gum disease (we treat the cause first).
- Visible crowns, veneers, or fillings on front teeth, which won't change shade with whitening.
- Intrinsic staining from tetracycline or similar, which may respond less predictably.
- Very sensitive teeth, where we plan around this with a desensitising protocol.
The price, and what's included.
Standard whitening is quoted as a fixed total covering both upper and lower arches, the custom whitening trays, and a starter supply of professional gel. The figure quoted at consultation is the figure you'll pay. Enlighten Evolution, our premium tier, is quoted separately.
- · Enlighten Evolution and top-up gel quoted separately.
- · A hygiene visit is recommended before whitening for the best result, and priced separately.
- · Spread the cost over 12 months at 0% APR. Subject to status.
Representative example
- Cash price
- £300
- Deposit
- £0
- Monthly payments
- 12 × £25
- Total payable
- £300
- Cost of credit
- £0
- Interest rate
- 0% APR (representative, fixed)
Finance provided by Tabeo Broker Limited and subject to status. 18+ only. Eligibility criteria apply.
0% APR typical for terms up to 12 months. 9.9% APR to 11.9% APR for terms between 24 and 60 months.
Illustrations only, subject to formal quotation and agreement. Figures rounded upwards.
West End Dental Colwyn Bay Ltd is regulated by the Financial Conduct Authority, number 698377.
"I had the Enlighten teeth whitening which was excellent. So happy with the results."